Buying pattern of rural consumer

A Note on Consumer Spending Patterns in India

It is observed that as disposable income increases, people Buying pattern of rural consumer more of branded goods, shift to processed foods, and the expenditure on food, beverages, tobacco, and transport and communication also increases.

Consumer spending is an important factor that affects the economic growth and development in a country. A comparison of consumer spending habits in with those in revealed that expenditure on food, clothing and personal care has remained more or less constant, but expenditure on entertainment has increased.

Six motivation-based shopping orientations of college students i. Employees can ask consumers to purchase an umbrella to go with their new raincoat, or socks to go with their new shoes. Individual identifies with the group to the extent that he takes on many of the values, attitudes or behaviors of the group members.

Any group that has a positive or negative influence on a persons attitude and behavior. Spending habits are different for people belonging to different sections of society. The 5 Types of Shoppers. Big impact on international marketing. Individuals role are continuing to change therefore marketers must continue to update information.

Overview Why buy this report? IE change in meals. How do retailers encourage consumers to make impulse purchases? Do commuters drive cars to work or take public transport? The rich class spends more on luxury goods and international brands. If customers can see over the shelves, they will spend more time in the store because they can see the available merchandise.

Culture determines what people wear, eat, reside and travel. How do ethnic groups influence consumer preferences and expenditure trends?

In the future, India and China are projected to be the powerhouses of Asia in terms of growth in consumption, wages, and GDP. If a shopper touches or picks up the merchandise they are more likely to buy it.

Chapter 6 Class Notes

People have many roles. Guerrilla Shopper—the opposite of the mall lingerer. Marketers get the groups to approve the product and communicate that approval to its members. The Touchy-Feely Shopper—a shopper that picks something up and then usually purchases it. Family is the most basic group a person belongs to.

Also, notice how you have to walk through the store to get to the escalator, the sale items, and the bathrooms?

Use the Consumer Lifestyle in India report to answer questions including: You will overspend if you wait until the last minute and make one big trip to the store. Gain competitive intelligence about market leaders. Lower class people tend to stay close to home when shopping, do not engage in much prepurchase information gathering.

Here are some other shopping habits that Paco Underhill author of The Science of Shopping uncovered through his research: In american culture time scarcity is a growing problem. Culture and Sub-culture-- Culture refers to the set of values, ideas, and attitudes that are accepted by a homogenous group of people and transmitted to the next generation.

The desire to look and feel good is also guiding factor for customers while making their purchase decisions. In what types of stores do consumers shop for food and drink?

Tea is a part of the British culture, hot with milk. Buy Consumer Lifestyle reports to: There are a number of factors affecting the consumer spending pattern in India; these include growing income levels resulting in more disposable income with individuals, changing attitudes towards consumption, changes in prices, introduction of new products, availability of credit such as loans, mortgages and credit cards, rising aspiration levels, increased literacy, growing brand consciousness and rapid urbanization.

Culture also determines what is acceptable with product advertising. They plan before shopping and like to shop alone. Understanding Consumer Buying Behavior offers consumers greater satisfaction Utility.

Aspiration groups want to belong to Disassociate groups do not want to belong to Honda, tries to disassociate from the "biker" group.

Consumer Lifestyles in India

Stores project definite class images.Most companies treat rural modifying rural consumers‟ buying behavior and their markets as dumping ground for lower end products designed consumption pattern” suggest that it is a bold move by FMCG for and urban audience.

Consumer Discretionary / Consumer Staples India Consumer Survey THEME A sum of different parts Figure 1: Urban mean household income dropped 3%, but rose 6% in rural India 16 17 18 19 20 21 22 Total Urban Rural Mean monthly household income (' Rs) Source: Credit Suisse India Consumer Survey Consumer optimism still falling.

Shopping Patterns of Rural Consumers J BUSN RES 65 town (outshop) or to use other buying methods, such as catalog shopping. Fur. The income and expenditure pattern in terms of transportation, food, The objective of the study was to find new consumer buying behaviour information that can help to There is no significant difference between urban and rural consumer expenditure behaviour in India.

buying pattern

Ho. Consumer confidence is improving since the government’s decision to remove high-value notes from circulation in November At the same time, rural consumers are coming to the forefront, be it via the Internet or through their television sets. Definition of buying pattern: Typical manner in which consumers purchase goods or services (or firms place their purchase orders) in terms of amount, frequency, timing, etc.

Consumer Behavior Shopping Habits


Buying pattern of rural consumer
Rated 4/5 based on 71 review